My media product focuses round the genre of Irish cultural pop music. My music video has used the same editing and filming techniques of that of bands such as Mumford and Son’s Little Lion Man and The Cave. There are short and snappy editing techniques that I have used to exploit the liveliness of the song and there are also extended clips that fit in with the rather emotional stages of the song. The setting of my music video also fits the genre of music that I am trying to relate to, it is set in the sub-urban along with large fields to really fit the country feel of the music. The way that my music video challenges the conventions of actual media products is the way that there is no use of slow motion effects that at some points calm the speed of the video, this would be because there was no effective tool on Final Cut Pro which would allow fluid visual movement. My music video also has only one musician playing and singing in it, this does not challenge the conventions of this kind of genre as much although, with this kind of Irish Cultural Music there are more than one person playing in the music video.
My album advert does not challenge the conventions of other media products that much at all. I have kept the large open space at the top of the advert so that I have made plenty of room for the image of my artist. The only challenge to conventions I have with my advert is that my character/artist is hidden by the dust/scratch effect I have used using Photoshop. Most artists of this genre usually have themselves on their advert, usually to gain a visual reputation.
My digipack like the album advert challenges the forms and conventions of its real media products disallowing the audience to see the face of the singer/artist. However the layout of the covers resemble that of its real media products. I have kept the front as simple as possible whilst keeping the back more detailed yet spaciously laid out.
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